IMA Brand Refresh

I was tasked with revitalizing an outdated and stagnant corporate logo. The goal was to modernize the logo to better represent the company’s position as a prominent foodservice provider.

To achieve this, I redesigned the logo to feature the company’s initials prominently displayed on a red plate. The use of lowercase letters in the monogram was intentional, aiming to convey a more approachable and casual tone. The color red was selected for its strong association with food.

PDF of the IMA rebrand announcement can be viewed here.